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Industry Update in the Bathroom Sector: Analysis of Brand Prestige and Market New Trends
2025-04-19

Overview of the Industry Trends in the Bathroom Sector: Brand Prestige and New Market Developments

Recently, there has been good news in the bathroom industry. The Hengjie brand has been honored with the title of "The First Brand of Intelligent Toilets in China", further confirming its market position. This award not only recognizes the outstanding quality and innovation of Hengjie but also indicates that the market for intelligent toilets is entering a new stage of development.

On October 28th, iimedia Research, a third-party data mining and analysis institution for the global new economy industry, released the "Top Ten Brands of Intelligent Toilets in China in 2024" with great significance. Among them, Hengjie stood out and topped the list with its outstanding comprehensive strength, earning the reputation of "The First Brand of Intelligent Toilets in China" in the industry. The authoritative evaluation of iimedia Research is based on the continuous monitoring of the big data system, strict industry investigations, and a complete "Evaluation System for Intelligent Toilets in China". This system comprehensively considers five core dimensions: brand sales scale, contribution to the industry, R&D innovation capabilities, brand market influence, and user reputation. After comprehensive assessment and intense competition, Hengjie successfully won the title of "The First Brand of Intelligent Toilets in China" with its outstanding performance.

American Merit Plumbing has been listed in the 2024 Green and Low-Carbon Medical Building Material Selection Catalogue.


Recently, the Second High-Quality Development Conference on Green Hospital Construction was grandly held in Hangzhou, and at the same time, the 2024 Green Hospital Construction New Technology Frontier Exhibition was also held. With outstanding performance in green products and low-carbon technologies, as well as profound accumulation in the field of hospital construction, Meitang was evaluated rigorously and stood out in multiple core dimensions. The company's strength, product green and low-carbon index, engineering case display, service level, and brand influence were all highly recognized. Therefore, Meitang was awarded the C-level Supplier Inclusion Enterprise Certification and successfully entered the "2024 Green and Low-Carbon Hospital Construction Material Selection Catalogue". This honor not only demonstrated Meitang's leading position in green hospital construction, but also indicated that it would contribute more to promoting the high-quality construction of green smart hospitals.

Nine-Mu won the "Gold Award in the Asian Bathroom Industry"

Recently, at a grand event in the Asian bathroom industry, Nine-Mu won the "Gold Award in the Asian Bathroom Industry" with its outstanding product performance, innovative technical strength, and continuous contributions to green environmental protection. This award not only affirmed the quality of Nine-Mu's bathroom products, but also recognized its efforts in promoting the green development of the Asian bathroom industry.

On October 26th, the 19th Asian Brand Gala opened grandly in Beijing. At this grand event, Nine-Mu, with its profound brand strength and industry-leading role, won the only "Gold Award in the Asian Bathroom Industry", further consolidating its industry position as "the first in China and the third in the world". The Asian Brand Gala, initiated by Asiabrand and jointly organized by China Asian Economic Development Association, Global Times Society, and Belt and Road General Chamber of Commerce and other institutions, has been held for 18 times and is known as the "Oscar" of Asian brands. This gala gathered many well-known enterprises, industry associations, and experts and scholars from China, Japan, South Korea, Singapore, India, Malaysia, etc., and was not only an annual feast for Asian brands, but also an important bridge for brand international promotion.

Swiss Giborio, a company with 150 years of technical accumulation, has made significant moves recently. They have successively launched two new intelligent urinals - Nuna V Combo integrated intelligent urinal and Spina Square Binna square intelligent urinal, further enriching the product line of Giborio AquaClean intelligent toilet family. Although these two intelligent urinals have different positioning, they both ingeniously meet the design requirements of floor-mounted installation and full pipeline concealment, and integrate multiple Giborio patents. Their launch undoubtedly provides consumers with more personalized choices and brings a more comfortable usage experience.


Ghibli contributes to the formulation of two industry standards and successfully passes the expert review

On October 22nd, the draft of the "Architectural Water Supply Thin-Walled Stainless Steel Pipe Fittings with Toothed Ring Compression Connection" and the "Water Supply Thin-Walled Stainless Steel Pipes and Pipe Fittings" formulated by the Building Water Supply and Drainage Standardization Technical Committee of the Ministry of Housing and Urban-Rural Development of China have both passed the expert review smoothly. Among them, the draft of "Architectural Water Supply Thin-Walled Stainless Steel Pipe Fittings with Toothed Ring Compression Connection" is a revision of CJ/T 520-2017 "Thin-Walled Stainless Steel Pipe Fittings with Toothed Ring Compression Connection", while the draft of "Water Supply Thin-Walled Stainless Steel Pipes and Pipe Fittings" is an integrated revision of CJ/T 151-2016 "Thin-Walled Stainless Steel Pipes" and CJ/T 152-2016 "Thin-Walled Stainless Steel Compression-Connected and Grooved Pipe Fittings".

TOTO REMODEL Shenzhen Roadshow: Upgrade Services, Leading Industry Trends

Recently, TOTO REMODEL held a grand roadshow in Shenzhen, aiming to showcase its latest upgraded service concept and product technology. This roadshow not only attracted the attention of many industry insiders, but was also regarded as an important measure to lead industry trends. Through this event, TOTO REMODEL sent a clear signal to the outside world: in the constantly changing market environment, only by constantly innovating and upgrading can one remain invincible.

TOTO REMODEL Shenzhen Roadshow: Leading the New Trend of "Exchange Old for New"

From October 19th to November 11th, TOTO held a grand roadshow in Shenzhen with the theme of "Renovation and Transformation, Rebuild a Better Life". This roadshow was not only a concentrated display of TOTO REMODEL's service upgrade and product technological innovation, but also an active leading of industry new trends. During the roadshow, TOTO launched four major services of "Exchange Old for New" and released a new intelligent product, marking the new era of the water-washing era and bringing a new experience of bathroom life to consumers. According to the "China Consumer Consumption Will Survey" released by the China Small and Medium-sized Enterprises Association in the second quarter of 2024, as high as 72.9% of consumers chose to purchase goods through the "Exchange Old for New" method, indicating that "Exchange Old for New" has become a new consumption trend. Against this background, TOTO Remodel accurately grasped the market pulse and took the lead in launching free "Exchange Old for New" services offline, receiving high praise from consumers.

Dongpeng Holdings ranks on multiple lists of Foshan enterprises

On October 26th, at the celebration event held by the Foshan Enterprise Federation and the Foshan Entrepreneurs Association, Dongpeng Holdings stood out among the 2024 Foshan Enterprise 100, Manufacturing 100, and Private Enterprise 100 top authoritative lists. At the same time, Dongpeng Holdings' Chairman He Xinming was selected as an "Excellence Contribution Entrepreneur" for his outstanding leadership and outstanding contributions to industry development.

Huaida Sanitary Ware Partners with Suning Home to Launch "Exchange Old for New" Campaign during Double 11 Shopping Festival

In the upcoming Double 11 shopping carnival, Huaida Sanitary Ware and Suning Home have joined forces to jointly launch a "Exchange Old for New" promotion campaign. This cooperation aims to give back to consumers and enable them to enjoy the shopping pleasure while also experiencing a brand-new experience for their home environment.

On October 29th, Huaida Sanitary Ware and Suning Home once again collaborated, grandly hosting a distinctive "Exchange Old for New" live event on the Taobao live streaming platform "Lao Wang Came". This event aimed to provide consumers with more convenient and cost-effective options for upgrading their bathroom products. President Wang Jia of Huaida Sanitary Ware was present on the scene, jointly working with Suning Home and many brand representatives to offer exclusive discounts and generous benefits during the Double 11 period. Furthermore, Wang Jia also presented in detail the remarkable achievements of Huide Sanitary Ware in promoting the "trade-in for new" policy.

Arrow Home Decor has been awarded the title of "Green Manufacturing Leadership Brand"

At the recently held 2024 National Sanitary Ware Development Summit, Arrow Home Decor Group stood out and was awarded the title of "Green Manufacturing Leadership Brand". This conference was grandly held in Foshan City, Guangdong Province, the ceramic capital, gathering over 500 industry elites, including top industry leaders, experts and scholars, and enterprise representatives. The conference was themed "Enjoying Technology Smartly - Leading the Bath Industry", jointly discussing the new layout and new ideas for the development of the bathroom industry, and promoting the new leap of national sanitary ware brands. This honorary title not only highlights Arrow Home Decor's leading position in the intelligent kitchen and bathroom field, but also further consolidates its position as an industry leader.

Liangjin Sanitary Ware launched the National Hundred-City Thousand-Store Plan grandly

Recently, Liangjin Sanitary Ware launched a grand start-up event of the National Hundred-City Thousand-Store Plan with the theme of "Whale Celebrates 30 Years, Enjoy Smartly Transforming Your Home". This event was like an unstoppable tide, quickly sweeping through the terminal market, demonstrating Liangjin Sanitary Ware's new attitude in competing in the market. With its outstanding product quality and cutting-edge intelligent technology, Liangjin Sanitary Ware is committed to providing consumers with high-quality products and preferential activities. Over the past 30 years, Liangjin Sanitary Ware has been emerging in the industry with a strong momentum. This event undoubtedly will add a rich and colorful chapter to its brand development history and lead the new trend of smart home.


Eagle Sanitary Ware has been awarded the title of "Long-standing Brand in the Sanitary Ware Industry"

At the recently held 2024 China Ethnic Sanitary Ware Development Summit, Eagle Sanitary Ware stood out and was honored with the title of "Long-standing Brand in the Sanitary Ware Industry". This summit was grandly held in Foshan, Guangdong Province, gathering elites from various national sanitary ware production areas, experts and intellectuals, industry bigwigs, and industry elites. The marketing director of Eagle Sanitary Ware, Long Zhiyu, and the domestic sales director, Zhu Feng, were invited to attend and witnessed this significant moment. Eagle Sanitary Ware, with its profound brand history, continuous technological innovation, and outstanding user experience, stood out among numerous competitors and became the only brand in the industry to receive this honor.

The fundraising and investment project of Diao Erjia Home Furnishing has been postponed

Recently, Diao Erjia Home Furnishing announced that its fundraising and investment project will be postponed. This news has attracted widespread attention in the market. It was revealed that the postponement of this fundraising and investment project was not due to technical or financial issues, but a strategic adjustment made by the company after careful consideration. Diao Erjia Home Furnishing stated that this postponement will help the company more comprehensively assess market trends and optimize resource allocation, ensuring the long-term stable development of the project.

On October 29th, Diao Erjia Home Furnishing officially announced that its fundraising and investment project would be postponed. The company decided to extend the scheduled commission date for the "Eusino Group's Eight Production Lines for 50 million square meters of High-End Wall and Floor Tiles with Intelligent Production and Energy Saving and Emission Reduction (Water Saving) Project Phase II" and the "Two Production Lines for 13 million square meters of High-End Ceramic Floor Tiles with Intelligent Production Project" from the originally scheduled December 31, 2024 to June 30, 2026. As of June 30, 2026, the "Eusino Group's Eight Production Lines for 50 million square meters of High-End Wall and Floor Tiles with Intelligent Production and Energy Saving and Emission Reduction (Water Saving) Project Phase II" had cumulatively used 517 million yuan of raised funds, with an investment progress of 72.66%; while the "Two Production Lines for 13 million square meters of High-End Ceramic Floor Tiles with Intelligent Production Project" had cumulatively used 805,304,000 yuan of raised funds, with an investment progress of 22.64%.

The net loss of Sifengsheng shares in the first three quarters of 2024 was 8.1407 million yuan

Recently, Sifengsheng shares announced its financial report for the third quarter of 2024. The report shows that the company's revenue in the first three quarters of this year was 201 million yuan, an increase of 44.83% compared to the same period last year. However, the net profit attributable to shareholders of the listed company was negative, reaching -8.1407 million yuan. Specifically, in the third quarter, Sifengsheng shares achieved a revenue of 102 million yuan, with a growth rate of 99.81%. Nevertheless, the net profit attributable to shareholders of the listed company was only 944,000 yuan, failing to fully cover the previous losses.

Gold Medal Sanitary Ware has been awarded the title of "Top 30 Outstanding Cooperative Brands of the 2024 Top 100 Decoration Enterprises"

Recently, the Gold Medal Sanitary Ware brand under Sifengsheng shares has attracted much attention in the industry and has been honored with the title of "Top 30 Outstanding Cooperative Brands of the 2024 Top 100 Decoration Enterprises". This award is not only a recognition of the excellent quality and service of Gold Medal Sanitary Ware, but also an acknowledgement of its leading position in the industry.

At the recently concluded "2024 China Decoration Industry Top 100 Conference", Gold Medal Sanitary Ware was invited to showcase itself and performed well. With its profound experience in home decoration channel services and outstanding product quality, the brand stood out and was awarded the title of "Top 30 Outstanding Cooperative Brands of the 2024 Top 100 Decoration Enterprises". This award not only demonstrates Gold Medal Sanitary Ware's leading position in the industry, but also further proves its strength and influence as an outstanding cooperative brand.

The summary meeting of the OM OMO model promotion of Xima intelligent toilet, product training activities, and the launch ceremony of the "Renovation Season" in Zhengzhou were successfully held. On October 28th, Xiama intelligent toilet held a grand event in Zhengzhou, Henan Province, including the summary of OMO model promotion, product training, and the launch ceremony of the "Renovation Season" event in Zhengzhou. This conference attracted nearly 100 distributors from Henan, Shanxi, Hebei and other places to actively participate, jointly discussing the new market dynamics of the intelligent toilet industry. The successful holding of this event not only demonstrated Xiama's firm determination and practical actions in innovating business models, but also enhanced the sales skills and confidence of regional distributors through training, laying a solid foundation for Xiama's market expansion in the Shanxi and Henan regions. Looking forward to the future, the market in Shanxi and Henan regions will undoubtedly usher in a brand-new development chapter under the leadership of Xiama.

Shenghuo Kitchen and Bathroom entered the list of the top 500 Asian brands

Recently, Fujian Shenghuo Kitchen and Bathroom Co., Ltd. achieved excellent results at the "19th Asian Brand Gala and 2024 Asian Brand 500 Strong Release Conference". It won the title of "Asian Brand 500 Strong" for the 14th time and ranked 300th, with a brand value of 61.236 billion RMB. This grand event was held grandly in Beijing in the golden autumn of October, jointly organized by Asiabrand and several authoritative institutions. It was a feast for the brand community.

Housing/Real Estate Major Events

Hongxing Meikai Long announced that the self-operated shopping malls of its self-operated stores in the first three quarters of 2024 had a revenue of 4.344 billion yuan, a decrease of 19.1% compared with the same period of the previous year. At the same time, the company's gross profit margin was 70.2%, a decrease of 1.7 percentage points compared with the same period of 2023. In addition, Hongxing Meikai Long also disclosed that it currently operates 84 self-operated shopping malls and 260 managed shopping malls, and has established strategic partnerships with several home furnishing shopping malls.

Sunny Home Intends to Change Its Name to "Sunny Smart Home"

Recently, Sunny Home announced its plan to change its name to "Sunny Smart Home" to better reflect its business transformation and intelligent development direction. This move indicates that Sunny Home is gradually moving towards a more technologically advanced and intelligent home retail sector.

Sunny Home Changes Its Name to "Sunny Smart Home"

On October 30th, Sunny Home New Retail Group Co., Ltd. (referred to as "the Company") announced in an announcement that it had held the 11th Board of Directors' 13th meeting on October 29, 2024. During this meeting, the Company reviewed and approved the "Proposal on Proposed Changes to the Company's Name, Securities Symbol and Amendment to the <Company's Articles of Association>". According to this proposal, the Company intends to change its Chinese name from "Sunny Home New Retail Group Co., Ltd." to "Sunny Smart Home New Retail Group Co., Ltd.", and the securities symbol will also change from "Sunny Home" to "Sunny Smart Home". It is worth noting that the English name "Easyhome New Retail Group Corporation Limited" and the stock code "000785" will remain unchanged. Sunny Home stated that this name change is based on the Company's development strategic planning and

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